Not Fade Away is a fully-immersive, interactive experience in the new Surf Ballroom Music Experience Center. We tell the stories of rock 'n' roll history, American music and the landmark Surf Ballroom right next door. Seamlessly blended technology engages visitors' senses in a space where extensive wall projections, an interactive floor, subtle scents, and enveloping audio transport guests through time and place. Trivium partnered with the City of Clear Lake, Surf Ballroom, Electrosonic, Available Light and Natalie Zanecchia Design to create a holistic experience - including exhibits and media - that engages visitors of all ages.